Loop VIP
The multidisciplinary VIP management and relations agency.
Copywriting & Messaging
Website Design & Development
Brand Identity & Logo Design
Brand Strategy & Positioning
Brand Guidelines & Collateral
Image Retouching
SEO & Performance Optimisation
UX/UI Design
Motion Graphics/Animation
Print Materials
Production Support
Developing a brand identity, a congruent and fluid design system for web, meant stripping back to simplicity. We focussed on what it meant to stay in the loop and what drives prestige experience.
Emboldened golds brought notes of prestige whilst off black and off white greys brought classic production agency 'work' first passion. This emphasises projects on site, creates high contrast and dynamic assets across digital assets and print alike. We created a deck template, brochures, web experience and full brand identity kit. The logomark we animated for web whilst developing a visual signal of silk and gold for a hero logomark asset which sparks embers in every client facing pack.
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